december/2005
 

Scientific Insights® Announcement:
Here we grow again

Scientific Insights® is happy to announce that Philippa Bridge-Cook has joined the group. Philippa strongly compliments the expertise SICG already enjoys, bringing in more experience with regulatory submissions as well as a wealth of scientific experience and proven writing ability. Philippa is a science writer who specializes in many areas of technical writing, as well as preparation of marketing documents, review articles and business plans. In addition, she has expertise in preparing analytical summaries as part of biotech, pharma or venture capital due diligence processes. In the area of technical writing, Philippa has expertise in writing research papers, regulatory submissions, training manuals, patent applications and grant applications. Already Philippa has become an invaluable asset to both Scientific Insights® and to our clients.

As with the other consultants at Scientific Insights®, Philippa has completed a Ph.D., hers in the field of gene regulation and transcription and their disruption in cancer. Through her academic and industry career, Philippa has gained understanding of a variety of disciplines, including (but not limited to) functional genomics, proteomics, biochemistry, pharmacogenomics, molecular diagnostics, infectious diseases, and therapeutics.

We welcome Philippa to Scientific Insights® and look forward to a fruitful relationship. If you would like more information about Philippa, her bio is available on our website, contact her at pbc@scientificinsights.com or Scientific Insights directly at info@scientificinisights.com.

Yours truly,

Bonnie Kuehl, PhD
Executive Director
Scientific Insights® Consulting Group Inc.

 

 
 
 

So you think you know what's going on...




by Michael Bungay Stanier

So you think you know what's going on... but trust me, you don't. In fact, none of us do.
We're very visual creatures, and although this seems to be a great measure for what is and what isn't - "I'll believe it when I see it" - consider this:
  • We can't see (and don't know) what makes up most of the universe
  • We can't see most of life on our planet
  • We can't trust much of what's in our mind
  • We can't see much of what drives our behaviour

Feeling dizzy yet? Let me quickly take you through the four points above.

The universe
No matter how they cut the data, scientists can't figure out most of what makes up the universe. By some calculations, they're 99% short of the stuff they need to make sense of the universe we're in. The missing mass was first named by the Swiss Astronomer Fritz Zwicky as "dark matter" - a fabulously poetic name.

The two main explanations of what makes up dark matter prove, if nothing else, that some scientists have a sense of humour. They're either WIMPs (Weakly Interacting Massive Particles, i.e. specks of invisible matter left over from the Big Bang) or MACHOs (Massive Compact Halo Objects - i.e. black holes and very dim stars that don't reflect enough life for us to see them).

Life on our planet
In Bill Bryson's book A Short History of Nearly Everything, he mentions that the vast majority of life - perhaps as high as 80% - is invisible. This became most apparent when, in 1976, microbiologist Carl Woese redrew the so called "tree of life" with twenty-three main domains. The entire visible world - plants, animals, and fungi - represents just three of the twenty-three branches. Most of the rest are microbes. As Bryson puts it, most of life is "small, unicellular and unfamiliar."

Dodgy memory.
If you feel your memory is going on you, it may not just be a sign of increasing age. A good deal of what you remember may be false. In Diane Ackerman's Alchemy of the Mind, she quotes some fascinating studies done to show how unreliable memory is.

Ulric Neisser of Cornell University tested memory by asking people for their memories the day after the space shuttle Challenger exploded. Three years later he surveyed them again, and about two-thirds were totally wrong about where they heard the news, when, with whom and so on. And more tellingly, they were totally confident that they could remember the details correctly. (Neisser also found that if you tell a story about an event, you're more likely to remember it. Narrative, one of the brain's key strategies, helps engrave memory).

Our shadow
The final realm of darkness is within - the Jungian shadow. This is a complex and fascinating area, and one to which I can do no justice in a single paragraph. But to attempt to sum it up, Jung argues that we all have parts of ourselves that are unclaimed, elements of who we are that for one reason or another we've decided to disown.

One of Carl Jung's insights is that it is through embracing and incorporating our shadow that we become whole. As he said, "One does not become enlightened by imagining figures of light but by making the darkness conscious." There's a lot of good stuff written in this area, one of the most accessible being Debbie Ford's The Dark Side of the Light Chasers.

Action Acceleration challenge:

  • Think of something that's challenging you right now, something you'd like to get unstuck on.
  • What are you not seeing?
  • If you step back from the situation, float above it at 30,000 feet, what do you notice? What do you now see that you couldn't see before? What are new factors? How do you sense this will end?
  • If you step up to it, pick up a single piece of it and study it closely, what do you notice? What do you now see that you couldn't before? What are the new factors? What are you most curious about?
  • What role are you playing in this? What part of yourself are you not acknowledging in this? The greedy, arrogant, scared, angry, controlling side? The weak, pathetic, confused, scared side? The compassionate, gentle, leader, inspirational side?
  • Now: having gone through that process, what's the one action you're going to take as a result?

You can download the Action Acceleration Sheet(TM) for free at www.GetUnstuckandGetGoing.com and use it to work through your action challenge.

Michael Bungay Stanier is author of the
best selling coaching tool, Get Unstuck & Get Going ...on the stuff that matters available at www.getunstuckandgetgoing.com. A keynote speaker, certified coach and Rhodes Scholar, he works with coaches, trainers, teams and organizations to help them get unstuck and get going on the stuff that matters. Sign up for Michael's fr^ee Outside the Lines ezine at www.BoxOfCrayons.biz .

(c) 2005 Michael Bungay Stanier, Box of Crayons. Reprint permission available by request. Article must be complete and must include all contact information above. Apply to info@BoxOfCrayons.biz

 
 
What do you know about avian flu?
                        



by Philippa Bridge-Cook

What do you know about avian flu? And is what you think you know true? Are we on the verge of a pandemic or is this just fear-mongering?

Of three conditions required for a pandemic, two have already been met in avian flu: the emergence of a new virus to which humans have little or no immunity, and the ability of that virus to replicate in humans and cause serious disease. The transmission of the virus from human to human has not yet started. This last condition may be met with genetic changes to the avian influenza virus, either through exchange of genetic information between an avian influenza virus and a human influenza virus after they co-infect one individual or animal (reassortment) or by gradually accumulating small changes (adaptive mutation).

Most experts estimate the risk of a pandemic of avian influenza at about 10 percent per year. However, the risk does increase as more birds in more geographical areas become infected. Efforts to control the virus in birds failed and avian influenza is now endemic in poultry in Asia, and has also been found in Europe. Containment of a theoretical human transmissible avian influenza may be possible through the use of antiviral medicines, quarantine measures and vaccination if the viral transmissibility is relatively low, there is effective disease surveillance and stockpiling antiviral medicines. The whole population of the world is vulnerable; likely no geographical area would be spared. The CDC has estimated there would be 2 to 7.4 million deaths worldwide, based on the relatively mild pandemic of 1957. With a more virulent strain, the number of deaths could be much higher.

Is the world better prepared to deal with a pandemic now than in the past? Will knowledge reduce illnesses, deaths and suffering? The risk of avian flu developing into a pandemic is very real, and the consequences of that occurrence range from fairly mild, to catastrophic.

To read the complete text of this article by Philippa Bridge-Cook, visit http://www.scientificinsights.com/report-avian-flu.shtml


 
 
Scientific Insights®
Scientific Insights® can help you build relationships with investors, healthcare practitioners, sales and marketing teams by being your product or brand expert. We have expertise in both science and medicine including basic and clinical research. We work with you to understand how your product affects and interacts with the body and then help you effectively communicate that information to your key stakeholders.

Find out more about Scientific Insights® at www.scientificinsights.com or contact us directly at bk@scientificinsights.com or 905-823-2745.

Insights is distributed twice a year.  Subscribe at www.scientificinsights.com. Your contact information is never traded, never rented, never sold.

All writing ©2005, Scientific Insights® Consulting Group Inc., unless otherwise noted. The SI logo and Scientific Insights® are registered trademarks of Scientific Insights® Consulting Group Inc.

 


IN THIS ISSUE:

Here we grow again.

So you think you know what's going on...

What do you know about avian flu?