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Scientific
Insights® Announcement:
Here we grow again
Scientific Insights® is happy to announce that Philippa Bridge-Cook
has joined the group. Philippa strongly compliments
the expertise SICG already enjoys, bringing
in more experience with regulatory submissions
as well as a wealth of scientific experience
and proven writing ability. Philippa is a science
writer who specializes in many areas of technical
writing, as well as preparation of marketing
documents, review articles and business plans.
In addition, she has expertise in preparing
analytical summaries as part of biotech, pharma
or venture capital due diligence processes.
In the area of technical writing, Philippa
has expertise in writing research papers, regulatory
submissions, training manuals, patent applications
and grant applications. Already Philippa has
become an invaluable asset to both Scientific
Insights® and to our clients.
As with the other consultants at Scientific
Insights® , Philippa has completed a Ph.D., hers
in the field of gene regulation and transcription
and their disruption in cancer. Through her
academic and industry career, Philippa has
gained understanding of a variety of disciplines,
including (but not limited to) functional genomics,
proteomics, biochemistry, pharmacogenomics,
molecular diagnostics, infectious diseases,
and therapeutics.
We welcome Philippa
to Scientific Insights® and look forward to
a fruitful relationship. If you would like
more information about Philippa, her bio is
available on our website, contact her at
pbc@scientificinsights.com or Scientific Insights
directly at info@scientificinisights.com.
Yours truly,
Bonnie Kuehl, PhD
Executive Director
Scientific Insights® Consulting Group Inc.
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So
you think you know what's going on...
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by
Michael Bungay Stanier
So
you think you know what's going on... but
trust me, you don't. In fact, none of us
do. |
We're
very visual creatures, and although this
seems to be a great measure for what
is and what isn't - "I'll believe it when I see it" -
consider this:
- We can't see (and don't know) what
makes up most of the universe
- We can't see most of life on our planet
- We can't trust much of what's in our
mind
- We can't see much of what drives our
behaviour
Feeling dizzy
yet? Let me quickly take you through
the four points above.
The universe
No matter how they cut the data, scientists
can't figure out most of what makes
up the universe. By some calculations,
they're 99% short of the stuff they
need to make sense of the universe
we're in. The missing mass was first
named by the Swiss Astronomer Fritz
Zwicky as "dark matter" -
a fabulously poetic name.
The two main
explanations of what makes up dark matter
prove, if nothing else, that some scientists
have a sense of humour. They're either
WIMPs (Weakly Interacting Massive Particles,
i.e. specks of invisible matter left
over from the Big Bang) or MACHOs (Massive
Compact Halo Objects - i.e. black holes
and very dim stars that don't reflect
enough life for us to see them).
Life on our planet
In Bill Bryson's book A Short History
of Nearly Everything, he mentions that
the vast majority of life - perhaps
as high as 80% - is invisible. This
became most apparent when, in 1976,
microbiologist Carl Woese redrew the
so called "tree of life" with
twenty-three main domains. The entire
visible world - plants, animals, and
fungi - represents just three of the
twenty-three branches. Most of the
rest are microbes. As Bryson puts it,
most of life is "small, unicellular
and unfamiliar."
Dodgy memory.
If you feel your memory is going on you,
it may not just be a sign of increasing
age. A good deal of what you remember
may be false. In Diane Ackerman's Alchemy
of the Mind, she quotes some fascinating
studies done to show how unreliable
memory is.
Ulric Neisser
of Cornell University tested memory by
asking people for their memories the
day after the space shuttle Challenger
exploded. Three years later he surveyed
them again, and about two-thirds were
totally wrong about where they heard
the news, when, with whom and so on.
And more tellingly, they were totally
confident that they could remember the
details correctly. (Neisser also found
that if you tell a story about an event,
you're more likely to remember it. Narrative,
one of the brain's key strategies, helps
engrave memory).
Our shadow
The final realm of darkness is within
- the Jungian shadow. This is a complex
and fascinating area, and one to which
I can do no justice in a single paragraph.
But to attempt to sum it up, Jung argues
that we all have parts of ourselves
that are unclaimed, elements of who
we are that for one reason or another
we've decided to disown.
One of
Carl Jung's insights is that it is
through embracing and incorporating
our shadow that we become whole. As he
said, "One does not become enlightened
by imagining figures of light but by
making the darkness conscious." There's
a lot of good stuff written in this area,
one of the most accessible being Debbie
Ford's The Dark Side of the Light Chasers.
Action
Acceleration challenge:
- Think
of something that's challenging you
right now, something you'd like to
get unstuck on.
- What
are you not seeing?
- If
you step back from the situation,
float above it at 30,000 feet, what
do you notice? What do you now see
that you couldn't see before? What
are new factors? How do you sense
this will end?
- If
you step up to it, pick up a single
piece of it and study it closely,
what do you notice? What do you now
see that you couldn't before? What
are the new factors? What are you
most curious about?
- What
role are you playing in this? What
part of yourself are you not acknowledging
in this? The greedy, arrogant, scared,
angry, controlling side? The weak,
pathetic, confused, scared side? The
compassionate, gentle, leader, inspirational
side?
- Now:
having gone through that process,
what's the one action you're going
to take as a result?
You can download the Action Acceleration
Sheet(TM) for free at www.GetUnstuckandGetGoing.com
and use it to work through your action
challenge.
Michael
Bungay Stanier is author of the
best
selling coaching tool, Get
Unstuck & Get
Going ...on the stuff that matters available
at www.getunstuckandgetgoing.com.
A keynote speaker, certified coach and
Rhodes Scholar, he works with coaches,
trainers, teams and organizations to
help them get unstuck and get going on
the stuff that matters. Sign up for Michael's
fr^ee Outside
the Lines ezine at www.BoxOfCrayons.biz .
(c) 2005 Michael Bungay Stanier, Box
of Crayons. Reprint permission available
by request. Article must be complete
and must include all contact information
above. Apply to info@BoxOfCrayons.biz
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What do you know about avian flu?
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by Philippa Bridge-Cook
What do you know about avian flu? And is what
you think you know true? Are we on the verge
of a pandemic or is this just fear-mongering?
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Of
three conditions required for a pandemic, two
have already been met in avian flu: the emergence
of a new virus to which humans have little
or no immunity, and the ability of that virus
to replicate in humans and cause serious disease.
The transmission of the virus from human to
human has not yet started. This last condition
may be met with genetic changes to the avian
influenza virus, either through exchange of
genetic information between an avian influenza
virus and a human influenza virus after they
co-infect one individual or animal (reassortment)
or by gradually accumulating small changes
(adaptive mutation).
Most
experts estimate the risk of a pandemic of
avian influenza at about 10 percent per year.
However, the risk does increase as more birds
in more geographical areas become infected.
Efforts to control the virus in birds failed
and avian influenza is now endemic in poultry
in Asia, and has also been found in Europe.
Containment of a theoretical human transmissible
avian influenza may be possible through the
use of antiviral medicines, quarantine measures
and vaccination if the viral transmissibility
is relatively low, there is effective disease
surveillance and stockpiling antiviral medicines.
The whole population of the world is vulnerable;
likely no geographical area would be spared.
The CDC has estimated there would be 2 to 7.4
million deaths worldwide, based on the relatively
mild pandemic of 1957. With a more virulent
strain, the number of deaths could be much
higher.
Is the world better prepared to deal with
a pandemic now than in the past? Will knowledge
reduce illnesses, deaths and suffering? The
risk of avian flu developing into a pandemic
is very real, and the consequences of that
occurrence range from fairly mild, to catastrophic.
To read the complete text of this article
by Philippa Bridge-Cook, visit http://www.scientificinsights.com/report-avian-flu.shtml
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