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Theme:
Getting your message out there
Welcome to the 2nd
edition of "Insights" the
Scientific Insights(TM) newsletter. In this issue
we are sharing with you some of the most important
things that we have learned in the past months,
so that we may provide you the opportunity to
learn with us and help you share new ideas with
others in your field.
During the time since our last newsletter,
we have spent our time furthering our skills
in the areas of Management, Presentations and
Leadership and we hope that we can convey just
a little bit of this acquired knowledge to
you.
Whether you are making a business, scientific
or medical presentation, we suggest that
you do your best to wrap it around a story.
This is not a bedtime story, but one that
may include a personal note as to how you
achieved your results. What was the diagnosis?
How did you get there? What was the final
result? People love success stories! Adding
the personal touch reaches far more people
in a personal way. Your personal input will
make your presentation unforgettable.
You are receiving this issue because at some
point over the past year we have had the opportunity
to meet with you, exchange ideas and common
interests.
We truly hope that you enjoy sharing in our
learnings and invite you to submit any comments
or suggestions for future articles that you
may have. If you wish to receive future issues
of "Insights", please sign on at
the link below.
Thank-you for your interest and enjoy.
Yours truly,
Bonnie Kuehl, PhD
Executive Director
Scientific Insights Consulting Group Inc.
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Did you Know? |
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Science is best compared
to abstract art. It is not like math, finite
and measurable. Our understanding of how
the human body works changes almost every
day. Some days the picture is clear and
other days you are not sure what you are
looking at.
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You have no
secrets from your cells. They know far
more about you than you do about yourself.
Each of your cells carries a copy of the
complete genetic code- your body's instruction
manual - so it can do not only its job
but every other job in the body.
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The FDA has
so far approved 30 drugs for AIDS and AIDS-related
conditions. Another 110 anti-HIV drugs
are in various stages of development and
clinical testing. But it might be a while
before they are approved, since it takes
an average of 15 years and some $400 million
to bring a drug from the laboratory to
the pharmacy.
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Albert Einstein
was expelled from school and spied on by
the FBI? |
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Powerful Presentations |
Giving another
talk? Great,
another opportunity
to get your message
out!
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Now
the presentation - you have lots of information
to give, so you go through your 50 information
packed slides. You go over a little in time,
35 minutes, but that was ok, as there were
only a few questions. You wonder if they will
apply your information? If there is a way to
make your presentation more memorable?
Think
about the presentations you have heard in the
past month. Which ones do you remember? My
guess is ones that involved a story or personal
experience. We attended a workshop a few weeks
ago, Presenting with Power by Jim Gray. Here
are some of his ideas for getting your information
remembered.
First of all, don't let technology control
your presentation - control the technology.
A good presentation can be made on a chalk
board, paper flip charts, PowerPoint slides,
or even in the sand on a beach (as was done
when Bonnie took a course in Greece). Keep
the number of slides reasonable, at most one
slide per minute. Know who your audience is
and modify your presentation accordingly, especially
the language.
Next, your discussion or presentation
should revolve around a story. It should have
a beginning, a middle and an end (the finale
that wraps it all together). A good presentation
should have an introduction where the speaker
and their credentials are introduced to the
audience. It should establish a relationship
with the audience, explain who you are and
what you do and why your story is important
to them.
Second, comes the body of the presentation
which should always come in threes: past, present,
future or first, second, third. Three main
points per slide keeps everyone's attention
best. Stories and analogies bring the points
to life and help with impact and memory. Remember,
the slides should support your presentation,
not your presentation supporting your slides.
Keep
good eye contact with your audience, particularly
at the beginning and end of each slide. Gauge
your audience reaction and be ready to modify
your presentation for your audience!
Third and
finally, your close or call to action. What
do you want the listener to do? What do you
want them to take home? Here is where you need
to be strong and sure.
Do these things and you
will have a more memorable story and better
receptions!
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Science beyond the lab bench |
How do you
do science without test-tubes, pipettes and a
lab bench? Really, science is not a profession,
but a way of doing things. Remember dissecting
that frog in high school biology -the horror,
the smell, the wonder (for some of us). Just
like when you dissected that frog the scientific
approach is to make observations or learn facts,
make conclusions and then finally test the conclusions
and make new observations to modify what you
think.
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Scientists
tend to think differently. They are able to
link ideas to create a picture or image creating
an answer to a question. Scientists will tell
you most of their time is spent planning, analysing,
hypothesizing, and researching off the bench,
rather than the actual bench work. Further,
they have all the "administration" of
the science world - creating presentations,
submitting grant applications, looking for
funding for their projects, writing papers
and the like.
Scientists then need to share their findings
and ideas with their peers and the public.
In this way other scientists can link ideas
to create a different picture. When scientists
tell their story - the opening is their hypothesis,
the middle is what they have learned, and the
close or ending is the conclusions they have
reached.
Science beyond the lab bench is about sharing
stories.
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Scientific Insights(TM)
Scientific Insights(TM) can help you build relationships
with investors, healthcare practitioners, sales
and marketing teams by being your product or
brand expert. We have expertise in both science
and medicine including basic and clinical research.
We work with you to understand how your product
affects and interacts with the body and then
help you effectively communicate that information
to your key stakeholders.
Find out more about Scientific Insights(TM)
at www.scientificinsights.com or
contact us directly at bk@scientificinsights.com or
905-823-2745.
Insights is distributed twice
a year. Subscribe
at www.scientificinsights.com.
Your contact information is never traded, never
rented, never sold.
All writing ©2005,
Scientific Insights(TM) Consulting Group Inc. |
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